About

Hi, there. I’m Josh, a product designer and UX leader. I’m also an illustrator, a very (very) amateur violinist, and I like to bake giant chocolate chip cookies. Get in touch here and learn more about what I’ve worked on below.


No Name Company Co-Founder / 2015 – Present
Building new tools for teams – stay tuned!

Google UX Lead / Staff UX Designer / 2011 – 2015
I led 3 core teams within YouTube UX: 1) cross-platform browse experience (home screen, user and algorithmic channels, etc..) 2) youtube.com consumer desktop, and 3) the product/marketing brand framework team. I worked closely with cross-functional leads in engineering, product management, marketing and user research to innovate and drive product features forward and increase user engagement. During my time at YouTube I was responsible for 2 full product redesigns of consumer facing UI’s. My last 6 months at YouTube were also focused on creating a visioning team and framework, where we delivered a pilot project that showcased a completely re-imagined YouTube search, discovery and playback experience on TV and mobile.

Apple UI/Visual Designer / 2010-2011
Worked on a small team of senior design generalists responsible for the entire suite of iTunes products including iTunes store (music, movies, tv), iBooks Store, App store, MobileMe Accounts, and iTunes developer apps on MacOS and iOS.

Sony Music Interactive Art Director / 2009 – 2010
Interactive art director, Global Digital Business at Sony Music Entertainment (serving Sony corporate and all music labels owned by Sony such as RCA, Columbia, Epic, etc…). I led visual and UX design on major artist initiatives (Christina Aguilera, Elvis, Jennifer Lopez, Adam Lambert, etc..), developed artist digital UX and visual identity with record labels, and managed junior designers. I also spent a large portion of my time concepting new platform features and improvements, such as the creation of an internal global commerce tool that allowed our team to rapidly design, manage and deploy global commerce sites for artists.

MySpace Senior Designer, Front-End Dev & Design Manager / 2007 – 2009
I led a team of 7 designers and front-end developers on the MySpace content and marketing team. Our team was responsible for everything from working early-on with sales to pitch co-branded partnerships, to designing and launching all of the company’s major marketing and content initiatives, to working with the product design team on new features and product improvements. We designed and launched pioneering digital experiences for live-streamed events such as NME Magazine’s first ever live streamed award show and a 4-million viewer live streamed concert from Kuwait for the US armed forces. We also created interactive tools for social good (Impact awards and election polling and engagement), online brand communities with original games and widgets, and original viewing experiences for original content and web series. Our team would also often be engaged to design companion print and collateral for events tied to the digital experiences (bus wraps, digital kiosks at events, souvenir posters, etc..).

The Designory Flash Designer/Developer / 2005 – 2007
I spent 2 years as a contract flash designer/developer working on Nissan and Infiniti US and global accounts, doing a combination of ActionScript and front-end development as well as more traditional motion design for branded key areas such as navigation/framework and landing pages.

Dustin W Design Senior Designer/Developer / 2003 – 2007
I contracted as a senior designer/developer at a small full-service interactive agency in Los Angeles that was focused on entertainment clients and social impact projects. Highlights included designing and coding award winning film websites (Into The Wild) and collaborating on LGBT ad campaigns and sites for the LA Pride Festival.

Joshua Sassoon Design Designer/Developer / 2000 – 2009
I started doing freelance work in college and successfully started my own design practice right out of college. I built a strong client list of my own and also contracted with larger agencies/brands for nearly 5 years until I decided to move to full-time positions at larger companies. I still do small pro bono projects with emerging artists/entrepreneurs and non-profits.

Conference Presentations
SXSW 2012 – “YouTube Refreshed: How to Design For What the World is Watching”
Google I/O 2013 – “Designing Products for a Multi-Screen World: The YouTube Perspective”
Google I/O 2014 – “Creating a Styleguide for…Everything”

Education
B.A. Art History, UCLA 2003
UCLA Student Media Design Training 2001
Intel Web Design Internship 2000