A key part of my position at Sony Music Entertainment is concepting and prototyping commerce UI/UX for our artist stores. I work closely with our record labels, business team, engineers and front-end coders, SEO and analytics group, and our internal design team to determine new best-practices for our artist stores. Our goal is to create a scalable platform that allows us to rapidly deploy and update stores, while also giving the designers and front-end coders the opportunity to customize each store as much as possible to reflect the individuality of each of our artists. This is an ongoing project, but here’s a few samples of store comps we are working on – more coming soon!
